Meta Performance
Ads, audiences, and the Conversion API.
Server-side conversion tracking from landing page to closed villa, attributed back to creative.
Spend (30d)
$61.2K
Leads
1,142
Avg CPL
$54
Pipeline ROAS
4.6×
Spend efficiency
CPL trend
Visits booked
Bottom-funnel signal
Top audiences
CAPI healthy| Audience | Reach | CTR | CPL | Buyer fit |
|---|---|---|---|---|
| AU 35-55 · Eco-conscious affluent | 1.2M | 2.4% | $52 | 92 |
| SG 30-50 · Investor lookalike | 640K | 1.9% | $64 | 86 |
| USA 40-60 · Wellness retreat goers | 2.8M | 1.4% | $88 | 71 |
| DE/NL 35-55 · Sustainable investors | 920K | 2.1% | $58 | 84 |
| Global · Digital nomad founders | 1.6M | 1.7% | $71 | 64 |