Campaign Lab
Test angles. Scale what converts buyers.
A controlled environment for testing emotional narratives, audiences, and creative against real pipeline outcomes.
Angle performance
Conversion by emotional narrative
Active experiments
Live A/B tests
Hero copy — 'Own a piece of jungle'
+11% CVRwinning
Founder video on Wellness LP
+0.4pp CVRneutral
WhatsApp CTA vs Calendar CTA
+18% bookingswinning
ROI calculator above the fold
−6% engagementlosing
Active campaigns
| Campaign | Angle | Spend | Leads | CPL | ROAS | Status |
|---|---|---|---|---|---|---|
| Conscious Luxury — IG Reels Q4 | Conscious Luxury | $18,420 | 312 | $59 | 4.8× | active |
| Passive Income — FB Lookalike | Passive Income | $14,800 | 268 | $55 | 5.2× | active |
| Wellness Retreat — Carousel | Wellness | $9,600 | 224 | $43 | 3.9× | active |
| Digital Nomad Freedom | Digital Freedom | $11,200 | 196 | $57 | 3.4× | paused |
| Regenerative Investing | Sustainability | $7,200 | 142 | $51 | 4.6× | active |