B
Lead Scoring

A lifecycle score, not a guess.

One number from cold lead to ambassador. 100 means the deal is closed. Above 100 means the buyer is now bringing others in.

The score, banded

From first touch to ambassador

050100 · closed150 · ambassador cap
Cold0 – 19
New lead, no signal yet
Warming20 – 39
Opened email, browsed a villa
Engaged40 – 59
Repeat visits, used ROI calculator
Qualified60 – 79
Discovery call booked, budget signal
In deal80 – 99
Visit confirmed, in negotiation
Closed-won100
Deposit received — the deal is done
Ambassador101 – 150
Closed buyer who refers others
0 → 99 · Behavioral signals

What moves a buyer up the bands

Page engagement depth22%
Avg 4.2 pages, 6:24 time
ROI calculator usage18%
62% of high-intent leads
Email interaction14%
Opens + replies weighted
Repeat visits16%
3+ sessions over 7 days
Booking behavior20%
Discovery call requested
Geo & budget proxy10%
Country, device, source
Above 100 · Ambassador layer

The score keeps growing after the deal closes.

A closed buyer starts at 100. Every qualified referral they bring in adds +10. Every referral that itself closes adds +25. Capped at 150.

Just closed100
+ 4 qualified referrals115
+ 6 qualified, 1 closed130
Ceiling150
Why this matters: the most valuable owners aren't done buying — they start the next cycle.
What we've learned
  • Leads who use the ROI calculator twice convert 4.7× more often.
  • Conscious Luxury angle has the highest quality-to-volume ratio.
  • Australians and Singaporeans book visits within 11 days on average.
  • Each ambassador refers 3.8 qualified leads on average in their first year.
Top of the score

Ambassadors and most likely to close

Live model
M&
Marcus & Elena RossiAmbassador
Conscious Luxury · Riverstone Villa A2 · Italy
130
HB
Henrik BergmanAmbassador
Sustainability · Canopy Suite C1 · Sweden
115
PK
Priya KapoorClosed-won
Wellness · Banyan Pavilion B4 · Singapore
100
PC
Priya Cohen
Sustainability · Jungle Loft D3 · UK
98
NL
Nora Lindqvist
Passive Income · Stone Retreat A1 · Australia
96
YN
Yuki Nguyen
Community · Banyan Pavilion B4 · UK
94
AM
Aisha Müller
Wellness · Canopy Suite C1 · Australia
92
OW
Olivia Whitfield
Bali Lifestyle · Riverstone Villa A2 · UK
90